Fashion Marketing – Fashion Stores Meet Niche Marketing, Pareto, and the Long Tail
Fashion Marketing news: A slew of studies, data, and articles seem to point out the growing success of niche sites, especially in the fashion industry. Hype or Fact? How can big online retailers and local fashion stores benefit from internet niches?
I like reading about pragmatic ideas to boost online sales of fashion goods, from apparel to accessories. I think that too much time is wasted in theorizing about internet marketing, and not acting about it.
Yet, I am going to talk about hard-core statisical studies and hype. Why?
Because I found in this month’s INC. magazine an article about niche marketing that made me connect together a lot of issues facing local apparel stores as well as big online fashion retailers.
Make money online by not carrying best-sellers
First, the article titled “A world without bestsellers” dabbles with buying patterns specific to internet consumers.
These patterns make up the Long Tail. You may or you may not know about it. For a concise explanation, go the Long Tail page on Wikipedia. Let’s just say that consumers can find and buy online products that a regular store could not carry. For instance, 40% of Amazon.com’s book sales reportedly
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